I was reading this absolute balderdash on businessweek. I don't have much to add to the existing long list of comments already present in the article. If you can't follow the link, try this using this: http://msnbc.msn.com/id/9901400
If you cannot be asked to trawl through that trash (and who can blame you?) my reading is that the writer attempts to lampoon the desperate housewives meets sarah jessica parker ladies who have children as a lifestyle statement. Manipulated by greedy manufacturers of organic babyfood, branded baby products and other expensive (read = unnecessary) products, these yoga mamas rush from their own spa sessions to baby massage class in their designer togs with matching LV stroller.
The bluff is called, and you can see it in the reader's comments which I've extracted here:
This article takes two distinctively different trends and melds them into one. There are mothers who are avoiding toxins in products so they spend more and mothers who just spend as status. Organic is more expensive but not superfluous
Nuff' said. Organic and fair trade products may cost more - but how much is your conscience worth?